Photography has changed an enormous amount over the last century. Even over the last three decades, we’ve seen a complete revolution in the way we do just about everything. Nowadays, digital cameras do the vast majority of the work that film photographers used to do. Before, photographers carefully pondered settings, everything from shutter speed and aperture to the focus of each frame.
Today, however, it is possible to simply let the camera handle all of that for you. No matter what camera you use, from a smartphone to a DSLR, modern equipment actually makes it kind of difficult to take a photo with poor exposure or one that is out of focus. That is because now, we have full automatic settings and even autofocus to assist us with these tasks.
Does all of this mean that the photographer’s job is easier than ever before? Absolutely not! In fact, I would argue that the photographer’s job is at least as difficult as it ever was and maybe even more difficult. It is simply that the focus on skills has changed. Now, it is less about knowing how to adjust settings to create the perfect exposure and more about knowing how to use computers, software, navigate the internet, design web pages and so much more.
Of course, technical skill with your camera is still important. If you leave it on automatic settings indefinitely, then you’ll never learn how to manipulate aperture or shutter speed to create various kinds of blurs and other effects, for example. But the point stands: In order to create art, these skills are somewhat less important than, say, knowing how to use Photoshop or similar photo editing software.
But enough of all of that! Let’s look at some of the top skills that photographers today are expected to know.
Internet Use and Web Design
For any photographer, basic internet savviness is an absolute must. Today, you can learn just about anything you need to know through online resources – but only if you know how to find them, vet the sources so that you know they are reliable and so forth. The ability to navigate the confusing online world we live in will put a wealth of information at your fingertips.
But skills on the web go farther than that. For many photographers, maybe even for most photographers, particularly those who are serious about selling art or running another type of photography business, a website or some type of online portfolio is essential. Of course, one could pay a web designer to create a website but many photographers elect to DIY the task. The fact is, in the beginning, you may not have the money to invest in professionals to build you a website, especially not when you are buying cameras and all the gear that goes with them!
Some Publishing Knowledge is Helpful
In a sense, modern photographers are also self-publishers these days. No longer are you simply handing your rolls of film, your prints or your negatives off to an editor or agent. Instead, photographers are creating their own portfolios, their own photographic stories, their own books, PDFs and other types of media.
What all of this means is that you’ll need some basic knowledge of various publishing tools – the software that you’ll use to lay out books and PDFs, the tools you will need to create prints and so on. When it comes to creating portfolios or photographic stories, you’ll also need some storytelling skills since you won’t have an editor picking and choosing for you from among your negatives.
Self Promotion is Essential
Fifty years ago, self-promotion wasn’t as difficult as it is today simply because there weren’t nearly so many avenues for self-promotion. You would send submissions to agents, editors at magazines, art directors at galleries and so on. If you did commercial photography or operated some type of photography business, then you found outlets such as newspapers to run ads. Networking with people both inside and outside of your circle was important, too.
All of these avenues still exist – and they are all still quite important for self-promotion. However, today, there are even more ways to promote yourself, perhaps ways that are even more vital than the old ways of advertising your skills. Today, the best photographers are competent at digital marketing, which comes in a huge variety of forms, including websites, online networking and of course, a plethora of social media outlets that will require your attention.
Computer Skills Above All Else
Almost everything that you will do will revolve around the computer – not just internet skills, web design and self-promotion but also more basic operations. File storage, for instance. All of your RAW files will need to be properly archived, sorted in such a way that makes it easy for you to find them and most importantly, backed up in several different ways. Knowledge of these tasks is absolutely vital when you’re dealing with tens of thousands or even hundreds of thousands of image files. There is simply no way to keep track of them all if you have not created an organized archiving and backup system.
On top of this, there is also photo editing software. Adobe’s Photoshop and Lightroom are the standards currently but these programs are unlikely to be the only two tools that you use. There are also file converters, specialty tools like noise removal software and a vast array of plugins that you’ll likely end up pairing with your editing tools of choice. And that isn’t even considering your camera’s firmware and the updates that will be required as time goes by!
The modern photographer’s skill set has evolved dramatically and it all happened in the span of a few short years. There are many other modern skills that a photographer will need besides these – and as photography continues to evolve, likely many more skills that will need to be learned in the future, too.